Working with Yuka, the designer and founder of Otsu, was a dream. Our brief was to improve her e-commerce site's functionality while creating a revitalised look.

We used photography from a recent trip to New Zealand to inspire the colours and themes of the site. We also used UX research and ideation techniques to create a great customer experience with curated UI elements throughout.

Things Otsu Magic loves: A beautiful, not boring website.
Things we love: A user-friendly e-commerce platform that shares the story of Otsu Magic through more than just words. The result is vastly improved sales metrics for our client and friend Yuka.

Special thanks to RDYSTDY.